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On Communication

The Storyteller

Storytellers are real.
Not an urban legend.

And when they enter a room -
something shifts.

Some years ago, on a site meeting for an Italian restaurant:

Client. Architects. Engineers. Contractors. Lighting Designers.
All assembled.

The Interior Designer arrived late.

And when he entered the room,
someting changed.

His posture shifted
His voice settled.
His presence sharpened.

He didn't present a concept.

He became Giuseppe.

The imagined owner of a small restaurant in Old Naples.

And he told a story -
in character.

A cart.
Left outside over night.
One wheel missing.
Abandoned.

Most would remove it.

"Hey ... that gives me an idea".

He brought it inside.
Placed is at the centre of the space.

His wife and staff - bemused.

"Welcome .... to my new salad bar."

We didn't receive it as a drawing.

We saw it

and because we saw it -
we understood it.

The Storyteller does not make ideas interesting. He makes them carry.

Explore The Voices

COMING NEXT ...

The Storyteller

On Credibility

Stories create engagement. But Belief creates action. And belief must be earned.

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